Unique visitor attraction and photo opportunity
Natureworks designed giant crab nippers and eye-catching mural art to create an original photo opportunity for visitors to the Catch A Crab oyster and crab farm at Tweed Heads. It looks spectacular and captures the local marine fish, native birdlife and crustaceans.
This project is a great example of how to add new life to an existing tourist attraction. As you can see from the images, a plain outdoor space was transformed into something highly memorable. Although a relatively small project, it made a big impact on the customer experience and brand awareness.
As the sign says, “Who else lets you get this close to a giant crab without feeling the crunch?” It seems tourists can’t resist it either, as they enjoy posing for photos with the giant crab and sharing images on social media.
Project scope and features
- Natureworks provided inspirational ideas and designed, manufactured and installed the project
- Mural art included oysters, wedge tail eagles, fish of various sizes and seaside background art. Murals were painted in our workshop onto board, then cut out and installed on site
- We also designed signage for the cafe and gift shop
- The 3D sculpture of giant, larger-than-life crab nippers had steel supports to protrude from the wall and provide support when used by visitors for photo opportunities
- Mud crabs are common in local waters, and can be eaten in the Catch A Crab cafe, so the giant crab is a perfect symbol for the business.
Project summary
| Client | Catch A Crab |
| Location | Tweed Heads, NSW, Australia (see map) |
| Date | 2016 |
| Related products | Giant crab, Crab chairs, Murals |
| Related catalogues | Marine & sea life, Big Things |
| Similar projects | Undersea Putt & Play, Giant Redback Spider, Richlands Lion |
Promoting tourism opportunities
The mural art and giant crab have helped Catch A Crab promote their business. Even with lower tourist numbers during the pandemic, the cafe and bar area was busy and visitors remembered and shared their experiences.
Creating themed props or ‘big things’ for photo opportunities is an excellent way to promote a business and attract visitors. Why not create a tourist attraction in your area? We can help you with every step of the process, including applying for a government grant to help you get started. Nature-based art is our specialty, so we can design iconic sculptures that capture your local wildlife and natural habitats.
Please contact Natureworks to discuss custom projects.
