David Joffe, Imagineering Director
David’s passion for the diversity of perfect form within the natural world guides the vision for the company. Originally trained as a museum preparator at the Queensland Museum from 1970 – 1979, David’s skills were finely honed in the art of replicating elements of the natural world.
David left the museum in 1979 to pursue his dream of creating the first fabrication business applying museum techniques to the commercial world.
He is highly skilled in developing the visitor experience and knows how to combine entertainment with education to produce “Edutainment” and the essential ‘WOW!’ factor. He is sought after as a consultant to architects and engineers worldwide for his creative vision and for his knowledge of building the bizarre. He is a high-energy, creative thinker whose brain was nurtured by the natural world from both his childhood and a life lived in the subtropical rainforests of South East Queensland.
David’s experience in design and construct at the grassroots level in project development enables a client to prepare realistic budgets against design and fabrication parameters which are often outside of the experience and horizons of quantity surveyors, architects and engineers.
It is a fundamental requirement of design to know how to translate these irregular and unique forms into a practical application for construction. For David, after more than 4o years designing and specifying natural history-related projects, this process is simply second nature!
We have a team of skilled artisans, sculptors, technical specialists and installers.
In addition, our highly knowledgeable support staff are ready to answer any questions you may have. Get in touch!